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Our Impact

Some ways we're treading lightly

Sustainably Sourced Ingredients

We don’t think ‘SLS free’ or ‘paraben free’ is a job done. Our research team considers the full life cycle impact of our ingredients.

Packaging with Purpose

We’re proud of our endlessly reusable, recycled HDPE bottles. We’re not fans of glass and aluminium as they take lots more energy to produce and transport. Reuse, reuse then recycle.

Vegan Friendly / Cruelty Free

Most of our products are vegan friendly and, as per UK law, none of our products are tested on animals. We also make sure none of our ingredients are tested on animals either, which isn’t banned for cleaning products yet!


Lower your plastic footprint by refilling your household products with our 2L refills. For every refill sold we’ll offset 5 plastic bottles with PlasticBank. Now there’s some motivation!

Made in the UK

Almost all of our products and packaging are manufactured here in the UK. No five thousand mile hikes but we do have a couple of European partners we think are worth the trip!

A Tree for Every Member

We partner with Eden Reforestation Projects to plant a tree for every new member, to help reverse the poverty and environmental destruction caused by deforestation.

Our Impact Report

For you curious cats, our full impact report is coming later this year. A deep dive into our operations of 2021.